Thursday, 3rd May
11:00-12:15

Choosing Wisely campaigns are emerging worldwide to address the problem of overuse which does not add value and is potentially harmful to patients. This bottom-up, grassroots approach harnesses clinicians’ professionalism to identify areas of overuse, and drive practice change. The campaign encourages conversations between clinicians and patients and engages patients and the public through a variety of approaches.

An international consortium of over 20 countries is sharing campaign strategies, challenges, and measurement and evaluation efforts, in collaboration with the OECD. This session will present the emerging evidence of impact and the implications of the international collaboration for local efforts to reduce overuse.

After this session, participants will be able to:

•  Recognize the quality and safety problem of overuse, and the approach of Choosing Wisely campaigns to address this problem


• Understand the emerging evidence of the impact of Choosing wisely internationally


• Describe opportunities and approaches used by Choosing Wisely to engage patients in national campaigns

Wendy Levinson, Chair, Choosing Wisely Canada; Canada