Wednesday, 2nd May
09:00-12:30

M3 Part One: Don’t keep it a secret

The effective use of communication plays a major role in building will, maintaining energy and celebrating success. It’s crucial for engaging staff, overcoming challenges and improving services for patients. In this interactive workshop, you will have the chance to explore different strategies for sharing your improvement work and achievements, as well as building networks to gain new ideas and share your own.

After this session, participants will be able to:

1. Understand the role that communications and media coverage plays in successful improvement programmes and campaigns.


2. Apply a simple six step framework to produce your own communications strategy.


3. Use stories as a key part of your engagement and communications activity.


4. Learn how to create an effective quality improvement network

Aidan Fowler, Director of NHS Quality Improvement and Patient Safety/Director of 1000 Lives Improvement Service, Public Health Wales
Charlotte Frendved, Journalist, MD, medical writer and editor, Danish Society for Patient Safety
Andrew Cooper, Strategic Campaigns Manager, 1000 Lives Improvement, Public Health Wales
Frits Bredal, Head of Communications at the Danish Society for Patient Safety
Dominique Allwood, Consultant in Public Health and Senior Improvement Fellow, The Health Foundation & Imperial College Healthcare NHS Trust, UK

This course is followed by M3 Part Two: How to share your work. Both workshops are independent but cover a common theme.