Wednesday 11 March 2026 | 12:00 - 12:40
Chair: Ida Sofie Waal Vestre Viken Hospital Trust; Norway

This session explores how football and sport can drive population health improvement through innovative partnerships. Drawing on Norway’s Football Association community-based initiatives (including Playmakers, “The Pink Shoe”, and Walking Football) programmes and Healthier Happier Me in London (Premier League, NHS, Schools - improvement), it shows how trusted community platforms—clubs, schools and health systems—co-design practical, equitable solutions that improve wellbeing where people live, work and play.

Ane Eide Kjærås Norwegian Football Association (UEFA Playmakers); Norway
Pedro Delgado IHI;USA
Iver Strandheim Norwegian Football Association (UEFA Playmakers); Norway