K2: Keynote 2: Creating Moments That Matter
Some experiences are vastly more memorable and meaningful than others: A moment of extraordinary service that a customer can’t stop talking about. A moment of insight that helps a group of employees embrace a new vision. A moment of compassion that makes a patient’s burden feel lighter. Everywhere you look, people are trying to craft memorable experiences—from customer experiences to patient experiences. Leaders are working hard to boost employee engagement, student engagement, and parishioner engagement. But these discussions have been dominated by a focus on fixing problems (what Dan Heath calls “filling pits”), rather than creating memorable experiences (“raising peaks”). Yet Heath’s research suggests that it’s far more valuable to build peaks.
How do you build peaks for the people you care about? In this talk, drawing from his forthcoming book The Power of Moments, Heath will reveal the four elements that create defining moments. Armed with an understanding of these elements, we can be the authors of moments that spark delight, connection, and insight.
Dan Heath, Author, Entrepreneur and Senior Fellow at Duke University’s CASE Center; USA
Maureen Bisognano, President Emerita and Senior Fellow, Institute for Healthcare Improvement (IHI); USA