CEO, Maternity Foundation, Denmark

Anna Frellsen has been the CEO of Maternity Foundation since 2013. During her leadership, Maternity Foundation has established itself as a well-respected player on the global maternal health scene. Among her responsibilities, Anna has led the scale-up of Maternity Foundation’s mobile health solutions, including the Safe Delivery App, which is now used in more than 40 countries. Anna holds an MBA from IESE and has more than 20 years of business experience within strategy, marketing and general management. She has worked as the CEO for a small start-up, as a partner with KPMG Strategy, and she spent more than seven years with McKinsey & Company. She started her career working in the pharmaceutical industry in the US and the UK. In addition to being the Chair of Ipas Europe, she sits on the board of Ovacure, the William Demant Foundation, William Demant Invest and CfL (Danish Management Center). Through her career, Anna has been engaged in philanthropy and social impact work from various positions and perspectives. At McKinsey & Company, she was a part of The Global Philanthropy Initiative, she co-led the establishment of a new large Danish foundation and she was seconded at Mary Fonden to support the build-up of their Domestic Violence area. Since then, in addition to her full-time occupation at Maternity Foundation, she has been an active Board member with multiple NGOs and foundations.