B3: Getting your ideas out there: Three innovative communication models to help spread your work

Thursday 28 March
13:15 – 14:30

Part A: Using Twitter to create will, spread ideas and effectively execute improvement work

Planned social media activity can make a major difference to improvement work within healthcare organisations.

The Aneurin Bevan Continuous Improvement centre (NHS Wales) will share how its Twitter activity has supported its improvement programme and led to increased awareness, engagement and staff support for the work.

This session will focus on making the best use of a corporate account, the importance of creating engaging content, the power of hashtags and what makes a successful tweet.

After this session, participants will be able to:

1. Develop a social media strategy that will increase the impact of improvement work taking place in their organisation
2. Create content that celebrates the improvement work of frontline staff and will be shared and discussed
3. Learn how to measure the impact of social media beyond likes, retweets and followers

Andrew Cooper, Programme manager, communications for improvement, Aneurin Bevan University Health Board; Wales

Part B: Communications tools are important drivers for successful improvement and scale-up

To be successful in QI and scale-up you need to build in strategic communications as a primary driver. This session will share experiences from a large scale-up system in community setting in Denmark (In Safe Hands). Participants will hear how communications tools are being applied in different fases of improvement and scale-up. Communications are used strategically to build will, spread ideas and support execution.

After this session, participants will be able to:

1. Understand how communications act as a driver to support QI and scale-up
2. Choose relevant communications tools for different fases of improvement and scale-up
3. Build a communications plan for your own improvement program

Tina Lynge, Director, Senior Advisor, Danish Society for Patient Safety; Denmark

Part C: Social franchising – a helpful tool to support the spread of good ideas?

Despite compelling evidence of positive outcomes, many improvement projects don’t successfully spread widely beyond their original site. Through the experience of IRISi and drawing on evaluation findings, this session will explore what social franchising is, and how it could support spread in the health sector.

IRIS (Identification and Referral to Improve Safety) is a GP-based domestic violence and abuse training, support and referral programme. They are working to build a sustainable social franchise model in the UK.

After this session, participants will be able to:

1. Understand the potential benefits of social franchising to scale health interventions in the UK
2. Appreciate the benefit of working with patients to deliver healthcare interventions
3. Understand the impact of social issues on healthcare and effective cross-sector solutions

Sarah Henderson, Assistant Director, Improvement Programmes, The Health Foundation; UK