C2: Communicating for Behaviour Change –
how can we help people to do things differently?

Tuesday 21 June 2022 | 15:00-16:00

Format: Presentation
Stream: Population and Public Health
Content filters: Responses to the covid-19 pandemic

As improvers and leaders, we are continually searching for new and better ways to communicate with staff, patients and the public to encourage positive behaviour change.

The covid-19 pandemic required large-scale behaviour change for all of us – staff and public alike. This session draws on practical learning since March 2020 about how to communicate with people to encourage them to behave differently, and how we can use this learning in our post-pandemic world.

After this session, participants will be able to:

  • Understand the main learning points from Scotland’s pandemic communications

  • Understand the principles of communicating for behaviour change

  • Translate this learning into practical use for their own improvement work

Selina Stephen, Institute for Healthcare Improvement/Scottish Government; England