New Citizenship Project

Irenie is an award-winning health campaigner, Patient Leader and champion of citizen participation across the health and care sector, having been through a life-changing illness resulting in the total loss of sight in her right eye in 2011. She has a background in the advertising industry, and spent more than a decade developing brand strategy and campaigns for clients including HSBC, Unilever and the BBC. In 2014 Irenie blended her lived experience and work to co-found New Citizenship Project, an innovation and participation consultancy working with organisations of all types to help them involve people meaningfully as citizens, rather than treating them as consumers of products or services. Irenie has led work on public engagement, strategy, participation and co-production across a range of sectors, from cultural heritage to business, and has had a particular interest in and focus on health, working with organisations within the NHS, Local Authorities and the VCSE sector. She is also a regular contributor to the Darzi Fellows leadership programme delivered by London South Bank University.