D2: Change happens one person at a time


Friday 12 Apr | 11:00-12:15


Format: Workshop
Stream: Change
Content filters: Co-presented with patients, service users or carers


This session reminds us that although change is a collective endeavour, motivation is an inside job. There are two powerful practical case studies and a learning approach for change at an individual level (behavioural insights) in this session. They demonstrate how, rather than trying to get people to change, we should seek to understand what matters to them and co-create the conditions that enable them to experience optimal motivation, achieve their goals and thrive. No sticks or carrots are required!

As a result of this session, participants will be able to:



  • Understand the power of a personalised approach to change: we should not assume that one size fits everyone

  • Show how behavioural science concepts can be applied to a wide variety of challenges within the healthcare setting

  • Use the knowledge from this session to design interventions that inspire change

  • Feel equipped to incorporate meaningful co-design into future improvement initiatives


Jennifer Rogers NHS Greater Glasgow and Clyde, Scotland (chair)



PART 1: Co-design of transition from hospital using what matters to you (WMTY)


A patient partner, the President Emerita and Senior Fellow of Institute for Healthcare Improvement (IHI), the head of unite for Quality Improvement in the Norwegian Institute for Public Health, and the head of improvement services and Deputy CEO at PAQS in Belgium will share how ‘What Matters to You’ (WMTY) can guide transitions from the hospital or ambulatory surgical center to home. Sometimes patients transition to a rehabilitation center first but the ultimate goal is the transition to home. At times transitions fail due to lack of patient involvement. The purpose of this presentation is that patients, as experts of their own lives, and with the support of healthcare providers, decide WMTY for themselves.


Anders Vege Norwegian Institute of Public Health, Norway


Mathieu Louiset PAQS Belgium, Belgium


Maureen Bisognano Institute for Healthcare Improvement (IHI), USA


Rosie Bartel The Beryl Institute’s Global Patient and Family Advisory Board, USA


PART 2: WMTY creating change within our healthcare system one conversation at a time


Come learn together with us as an international group, hosting an interactive, open session about creating change within our healthcare systems using the what matters to you (WMTY) social movement.
Leave feeling empowered with tools and a community to enable change. It’s a simple question that can have a big impact on care that offers an opportunity to scale change from the individual to team to system level.


Helen Lee NHS England, England


Claire Snyman Two Steps Forward


Karen Turner Royal Free London, England



PART 3: The Change Lab: applying behaviour insights to solve healthcare problems


A range of behaviour change projects implemented by the Change Lab will be showcased. These projects have taken place in both community and healthcare settings, and demonstrate how well-designed, pragmatic projects can inspire and create changes that support better outcomes for staff and patients. Our methods facillitate change occuring in a timely fashion, reflecting (often urgent) clinical need. Co-design and stakeholder engagement are at the heart of every Change Lab project, ensuring our behaviourally-informed interventions are designed for those using them.


Kate Grailey Institute of Global Health Innovation, Imperial College London, England